Petra is a business consultant with senior commercial, brand and business management experience across premium and luxury sectors, including beauty. She brings strategic planning, financial understanding and knowledge of UK and international retail, developed within large corporations, founder-led companies and private equity-backed businesses.
Her work includes identifying commercial opportunities, building business plans and developing relationships with buyers, distributors and business partners. Petra also has experience finding talent, building teams and supporting people through change. She combines a collaborative approach with a practical focus on customer needs, clear objectives and the working relationships that help businesses deliver their plans.