Purpose, Brand & Culture Consultant

Amy Sawbridge

Amy Sawbridge, purpose, brand and culture consultant

Amy helps organisations connect business strategy with culture and employee experience. Her consultancy brings purpose, brand and people together, helping leaders clarify what makes their organisation distinctive and how that should be experienced at work.

She brings more than 20 years of experience, including roles as Brand Director and Head of Employee Experience at Virgin Group and as a Chief People Officer. Working with leaders and People teams, she translates strategic intent into leadership behaviours, ways of working and key moments in the employee journey. Her approach combines commercial perspective with practical understanding of organisational change.

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Somerset House courtyard, Vibe’s London base
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