BRAND INSIGHT, IDENTITY & DIGITAL EXPERIENCE

Your people.
Your promise.
One connected brand.

Connect what you stand for, what your people deliver and what your customers experience.

Connecting colleagues with customers through research, psychology, brand strategy and design.

INSIGHT → IDENTITY → OPPORTUNITY

Built from the inside.
Experienced on the outside.

START WITH THE RELATIONSHIP

What you promise.
What people experience.

A strong brand depends on both. Employee research helps explain what happens behind the customer experience. Customer insight shows where your proposition, service and ways of working need to evolve.

We connect those perspectives with relevant business data to identify friction, strengthen relationships and find opportunities to improve efficiency and support sales.

Listen in both directions. Align the promise with its delivery.

ONE CONNECTED PROCESS

From understanding
to something you can use.

Three stages, with the scope and deliverables agreed around your business.

DISCOVER & ALIGN

Find the truth.
Define the difference.

Understand your business, employees, customers and competitors. Explore motivations, expectations and buying decisions through proportionate interviews, workshops, surveys and existing evidence.

Connect customer-facing colleagues’ experience with customer feedback and relevant sales or service data. Clarify your priority audiences, value proposition, positioning and messages.

What this can include

Brand and customer-experience review
Employee and customer research
Customer and client profiling, target audiences and segments
Competitor and market context
Positioning, proposition and messaging framework

CREATE & CONNECT

Make the brand
work in the real world.

Translate the positioning into a coherent identity and digital experience. Bring your visual language, tone of voice and customer journey together, with internal materials that help people deliver the promise.

Build the agreed website and supporting assets, with accessibility, mobile use, search and ongoing content management considered from the start.

What this can include

Identity, colour palette, typography and brand Bible
Website design, development and editable CMS
Copy, photography direction and video assets
Brochures, presentations, stationery and templates
Internal brand guidance and customer-facing materials

PLAN, EQUIP & HAND OVER

Know where to go.
Have what you need.

Turn the proposition into a practical route to market. Set out your audience priorities, media and channel strategy, campaign concepts, content opportunities and sales journey.

Depending on the brief, this can include researched prospecting lists, outreach templates, budgets, timings, ownership and useful measures. We document sources and qualification so your team can build on the research.

What this can include

Market, media and channel strategy
Launch plan, campaign ideas and content themes
Qualified target organisations and relevant contacts
Sales presentations and outreach materials
Prioritised action plan, budgets and measures
Asset library, access and practical CMS guidance

YOUR BRAND. YOUR NEXT MOVE.

Take your brand to market.

We hand over your brand guidelines, website, launch assets and a practical plan for reaching the right customers. Your team can take it forward, bring in delivery partners or retain Vibe for advice.

Talk to Vibe about your brand

Your people.Your promise.One connected brand.

What you promise.What people experience.

From understandingto something you can use.

Find the truth.Define the difference.

Make the brandwork in the real world.

Know where to go.Have what you need.

Take your brand to market.

Your people.
Your promise.
One connected brand.

What you promise.
What people experience.

From understanding
to something you can use.

Find the truth.
Define the difference.

Make the brand
work in the real world.

Know where to go.
Have what you need.