NEWS & VIEWS

My Blog

Bob Gill

"Unless you can begin with an interesting problem, it is unlikely you will end up with an interesting solution."

"Design is about problem-solving, not about personal preference or unsupported opinion."

"Change will lead to insight far more often than insight will lead to change."

"A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company."

"Creativity involves breaking out of established patterns in order to look at things in a different way."

To handle yourself, use your head; to handle others, use your heart.

Management is doing things right; Leadership is doing the right things.

"Time is more valuable than money. You can get more money but you cannot get more time."

"A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is."