VIBE EVP / EMPLOYEE VALUE PROPOSITION

A reason to join.
A reason to stay.
A future to shape.

Help people understand what your organisation stands for, what it offers and how they can contribute. Build an employee value proposition grounded in lived experience and aligned with your business strategy.

Shape your EVP with us ↗

Colleagues sharing ideas about their organisation’s future — Listen to your people. Shape your promise. Bring it to life.

A PROMISE PEOPLE CAN BELIEVE

Connect what you promise
with what people experience.

Your EVP is the shared understanding of what people gain from working with you—and what they contribute in return. It connects purpose, culture, leadership, development, reward, wellbeing and belonging.

As technology and expectations reshape work, we explore what matters across roles, locations and demographic groups. Identify gaps between your promise and everyday experience, then agree what should change.

RESEARCH → CO-CREATION → ACTIVATION → REVIEW

Build it with people.
Make it real through behaviour.

01 / LISTEN

Discover the lived experience.

Interviews, focus groups, surveys, workshops and a review of existing evidence reveal what attracts people, what keeps them and where experience varies.

02 / SHAPE

Agree a distinctive promise.

Work with leaders and colleagues to define EVP themes, values and behaviours. Test the language across groups and align it with your strategy and future skills needs.

03 / ACTIVATE

Bring the promise to life.

Translate the EVP into leadership behaviours, recruitment, onboarding and everyday communication. Build practical toolkits, stories and content that people recognise.

04 / LEARN

Check what is changing.

Agree a baseline and review feedback across the colleague journey. Track relevant attraction, retention, belonging and advocacy measures, and refine the proposition as work evolves.

WHAT YOU TAKE AWAY

A clear proposition.
A practical plan.

An evidence-based view of the current employee experience.
Co-created EVP themes and a clear narrative.
Values translated into everyday behaviours.
Messages and activation priorities for different audiences.
Owners, actions and measures for continued review.

EXPERIENCE IN PRACTICE / WESTFIELD

Make values part
of everyday work.

Westfield’s service values were translated into practical communications and induction materials at its two London centres. Real colleagues featured in the photography, with guidance for managers to keep the values in daily conversations.

Read the Westfield case study

YOUR NEXT MOVE