Westfield
Values people could see and use.
The starting point.
Westfield needed its service values to feel relevant to the people delivering the visitor experience at White City and Stratford. The challenge was to translate a brand promise into recognisable everyday behaviours.
Research grounded in context.
Research informed the service values and their expression across departments. We adapted the communications to the brand’s tone and photographed actual colleagues from security, guest services and parking over two days.
Making the evidence useful.
The resulting materials included posters, values communications and an induction brochure. Featuring real colleagues helped connect the messages to the teams’ own working environment.
A clearer way forward.
Practical guidance for managers’ daily huddles helped keep the values in conversation after launch. The engagement delivered a connected set of communications and induction tools rather than a stand-alone brand statement.
What could we
help you move forward?
Explore your priorities in a free, friendly 30-minute initial consultation.